Acquisition Advisory · Lower Middle Market

Grow Your Business Through Acquisition — Done Right.

For established owners ready to scale by buying, not just building. From the first target to the closing table, I help you find the right deal, value it honestly, and structure it so it strengthens your business instead of sinking it.

Explore Our Services See How It Works
The Service Ladder
Deal Analysis
Know if a deal is real before you risk your savings on it.
$2,500 flat · Start here
Deal Quarterback
Expert running the deal beside you, from LOI to close.
$3,500/mo · Credited toward success fee
Growth Partner
Your long-term acquisition arm for roll-ups and growth.
$10K + 3% of growth · Revenue-share
10+
Years of Experience
MBA
Finance · Acquisitions
600+
Deals Reviewed
$60M+
Acquisition Growth Advised
What We Offer

The Acquisition Service Ladder

Three engagements built for the same buyer — a low-risk entry, a done-with-you deal, and a long-term growth partnership. Start where you are. Scale as you grow.

Deal Analysis

"You've found a business you're interested in — and you need to know if it's real before you risk your savings on it."

$2,500 flat
A written report, plus a call to walk you through it.
  • Full review of the financials and the seller's add-backs — what's real, what's inflated
  • A defensible valuation range — what it's worth, not what they're asking
  • The five biggest risks in the deal, ranked by how much they can hurt you
  • Exactly how I'd structure the offer to protect your downside
  • A clear proceed / proceed-with-conditions / walk recommendation
Book your Deal Analysis

Deal Quarterback

"You're serious about buying, and you want an expert running the deal beside you — from first offer to the closing table."

$3,500/mo
Monthly until close · non-refundable · credited 100% toward the 4% success fee · one buyer at a time.
  • A Deal Analysis on every target you're weighing
  • Buy-box strategy and target evaluation
  • Valuation, LOI, and creative deal structuring — seller notes, earnouts, holdbacks
  • Due-diligence coordination, legal & financial
  • Negotiation and financing support, including SBA
  • Managed all the way through closing

Every monthly retainer payment credits 100% toward the 4% success fee at close — you never pay twice. Already completed a Deal Analysis? That $2,500 credits toward your engagement too.

Book a call

Growth Partner

"You already run a business doing $500K+ and you want to grow it by acquisition — a single deal or a full roll-up. I become your acquisition arm for the long haul."

$10K + 3% of growth
A one-time engagement fee, then a share of the revenue growth we create together — over five years.
How it works
$10K to start — a one-time, non-refundable engagement fee, so we both know you're all in.
3% of revenue growth — paid only on revenue above your trailing-12-month baseline, for five years. If you don't grow, I don't get paid.
Every deal in those five years — I quarterback each acquisition and roll-up. The more we grow together, the more we both win.
Book a call

"The most expensive deal you'll ever do is the wrong one. Let's make sure this isn't it."

Who We Are

Acquisition Experience Built From the Ground Up

It started with my father — a JD, MBA, and CPA who spent over 40 years as a transaction attorney running his own business law firm. I didn't just learn deal structure from him. I became obsessed with it. I wanted to understand every piece of what makes a small business acquisition succeed — or fail.

That obsession turned into action. I've bought and sold my own business. I've spent years helping other owners do the same. More than $60M in small businesses acquired for clients. And just as importantly — I've talked a lot of people out of deals that would have hurt them. Knowing when to walk away is part of the job. In this market, it might be the most valuable part.

MBA, Finance & Acquisitions
Graduate-level training in corporate finance, valuation, and deal structuring — applied directly to the lower middle market.
Mentored by a 40-Year M&A Practitioner
A foundation built on four decades of business law, transactions, and hands-on deal advisory — not just theory.
Owner, Buyer, and Seller — Not Just an Advisor
I've been on every side of the table. I know what it feels like to sign on the dotted line — which makes me a better advocate for the people I represent.
Hunter Goodall — HBG Strategies Acquisition Advisory
600+
Deals Reviewed
How It Works

Our Four-Step Acquisition Process

From first conversation to closed deal, every engagement follows a disciplined, proven process built on decades of transaction experience.

01
Discovery & Strategy

We assess your business, define acquisition criteria, and build a deal strategy aligned to your growth goals and financial capacity.

02
Target Identification

We source and screen targets — both on-market and off — against your criteria. Only the right fits make it to your desk.

03
Evaluation & Negotiation

We run the numbers, validate quality of earnings, and negotiate deal terms that protect your interests and maximize value.

04
Due Diligence & Closing

We coordinate legal, financial, and operational due diligence from LOI to close — keeping the deal on track and risk minimized.

Free Content

Free Acquisition Frameworks — Coming Soon.

The frameworks I use on every deal — how to find a deal, how to value it, and how to structure it so it can't sink you — are coming to a free community. Join the waitlist and you'll be first in when it opens.

No spam. Just a heads-up when it's live.

Why HBG Strategies

What Sets Us Apart

Lower Middle Market Focus

We specialize in businesses with under $10M in revenue — the market where most M&A advisors don't play, but where the most opportunity exists.

Disciplined Deal Analysis

Every target gets a rigorous financial review before we recommend it. We've seen enough deals to know what looks good on paper but falls apart in diligence.

Aligned Incentives

Our fee structure is tied to the growth we generate for you — not a flat retainer. When you win, we win. That's how advisory should work.

Hands-On Through Close

You work with the same advisor from first call to final signature. No handoffs, no junior associates — one trusted point of contact throughout.

Operator Perspective

We've owned and operated businesses ourselves. We evaluate deals the way an operator would — not just a banker — and that matters when the stakes are real.

Confidential & Discreet

Every engagement is handled with complete confidentiality. The market doesn't need to know you're looking until you're ready to act.

Ready to Talk?

Whether you're exploring a first acquisition, evaluating a deal you've found, or looking to grow through a roll-up — the right conversation starts here. No obligation. Complete confidentiality.

Email
info@hbgacquisitions.com
Confidentiality
All inquiries handled with complete discretion
Focus
Established owners · $500K+ in annual revenue
Send Us a Message
Your information is kept strictly confidential and never shared.